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~person:"Cobbs, Joe B."
~person:"Jenkins, Mark"
~subject:"Sports marketing"
~subject:"Technischer Fortschritt"
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Sports marketing
Technischer Fortschritt
Motorsport
7
Sponsoring
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Professional sports
2
Profisport
2
Technological change
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1950-2006
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Beispiel
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Beziehungsmarketing
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Business history
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Fernsehwerbung
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Formel 1
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Formel-1-Weltmeisterschaft <1950 - 2005>
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Formel-1-Weltmeisterschaft <2006>
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Imitation strategy
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Imitationsstrategie
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Leistungssteigerung
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Management
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Managers
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Relationship marketing
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Return on Investment
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Social capital
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Sport event
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Cobbs, Joe B.
Jenkins, Mark
Boi, Kathryn
2
Cobbs, Joe
2
DeGaris, Larry
2
Depken, Craig A.
2
Groothuis, Peter Andrew
2
Hylton, Melissa
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Lucas, Christian
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Reuter, Bettina
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Young, Joyce A.
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Amato, Christie H.
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Aversa, Paolo
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Bahng, Chang-ki
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Braunstein, Jessica R.
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Cadwallader, Susan
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Chung, Kyu-soo
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Cobs, Joe
1
DePerno, Daniel
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Dodds, Mark
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Eddy, Terry
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Evans, Zachary
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Furnari, Santi
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Gailey, Edward D.
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Green, Chris
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Haasper, Florian
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Leng, Ho Keat
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Journal of management studies : JMS
1
Long range planning : LRP ; international journal of strategic management
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
3
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Innovate or imitate? : the role of collective beliefs in competences in competing firms
Jenkins, Mark
- In:
Long range planning : LRP ; international journal of …
47
(
2014
)
4
,
pp. 173-185
Persistent link: https://www.econbiz.de/10010381426
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2
The dynamics of relationship marketing in international sponsorship networks
Cobbs, Joe B.
- In:
The journal of business & industrial marketing
26
(
2011
)
8
,
pp. 590-601
Persistent link: https://www.econbiz.de/10009410778
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3
Technological discontinuities and competitive advantage : a historical perspective on Formula 1 motor racing 1950 - 2006
Jenkins, Mark
- In:
Journal of management studies : JMS
47
(
2010
)
5
,
pp. 884-910
Persistent link: https://www.econbiz.de/10003986591
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