The dynamics of relationship marketing in international sponsorship networks
Joe B. Cobbs
| Year of publication: |
2011
|
|---|---|
| Authors: | Cobbs, Joe B. |
| Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 26.2011, 8, p. 590-601
|
| Subject: | Beziehungsmarketing | Relationship marketing | Sportmarketing | Sports marketing | Sponsoring | Sponsorship | Netzwerk | Network | Sozialkapital | Social capital | Motorsport |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009410778