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~person:"Cobbs, Joe B."
~person:"Smith, David J."
~subject:"Relationship marketing"
~subject:"Technischer Fortschritt"
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European journal of innovation management : EJIM
1
The journal of business & industrial marketing
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1
Technological discontinuities, outsiders and social capital : a case study from Formula 1
Smith, David J.
- In:
European journal of innovation management : EJIM
15
(
2012
)
3
,
pp. 332-350
Persistent link: https://www.econbiz.de/10009611652
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2
The dynamics of relationship marketing in international sponsorship networks
Cobbs, Joe B.
- In:
The journal of business & industrial marketing
26
(
2011
)
8
,
pp. 590-601
Persistent link: https://www.econbiz.de/10009410778
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