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~person:"Cohen, Morris A."
~person:"Gebauer, Heiko"
~person:"Good, Daniel"
~person:"Kaufmann, Thomas"
~person:"Roehrich, Jens"
~subject:"Strategisches Management"
~subject:"Supplier relationship management"
~type_genre:"Case study"
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Strategisches Management
Supplier relationship management
Bundling strategy
7
Leistungsbündel
7
Capital goods industry
4
Investitionsgüterindustrie
4
Deutschland
3
Germany
3
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2
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1997-2004
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Cohen, Morris A.
Gebauer, Heiko
Good, Daniel
Kaufmann, Thomas
Roehrich, Jens
Kowalkowski, Christian
2
Überall, Jürgen
2
Bastl, Marko
1
Beyer, Mark
1
Buriánek, Ferdinand
1
Datta, Partha Priya
1
Downar, Peter
1
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1
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1
Finne, Max
1
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1
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Frink, David
1
Geum, Youngjung
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Gregory, Mike
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Hahn, Alexander
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Moser, Myron J.
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Möslein, Kathrin
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Müller, Roland
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Pekkarinen, Olli
1
Reichert, Frank
1
Ren, Guangjie
1
Rothfuß, Rainer
1
Roy, Rajkumar
1
Ryynänen, Harri
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Handbuch Kundenbindungsmanagement
1
Journal of service management
1
Performance Management in der Praxis : Unternehmensziele, Führungsprozesse, Massnahmen, neue Wege und innovative Lösungen
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
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1
Customer-focused and service-focused orientation in organizational structures
Gebauer, Heiko
;
Kowalkowski, Christian
- In:
The journal of business & industrial marketing
27
(
2012
)
7
,
pp. 527-537
Persistent link: https://www.econbiz.de/10009672503
Saved in:
2
Exploitation or exploration in service business development? : insights from a dynamic capabilities perspective
Fischer, Thomas
;
Gebauer, Heiko
;
Gregory, Mike
;
Ren, …
- In:
Journal of service management
21
(
2010
)
5
,
pp. 591-624
Persistent link: https://www.econbiz.de/10008749728
Saved in:
3
Value-Added Services als strategisches Instrument der Kundenbindung : das Beispiel Feed Additives im Geschäftsgebiet Health & Nutrition der Evonik Degussa GmbH
Kaufmann, Thomas
;
Rothfuß, Rainer
- In:
Handbuch Kundenbindungsmanagement
,
(pp. 895-915)
.
2010
Persistent link: https://www.econbiz.de/10003929211
Saved in:
4
ALSTOM Field Service Activities : Strategic Alignment mit der Balanced Scorecard
Stalder, Hansruedi
;
Good, Daniel
- In:
Performance Management in der Praxis : …
,
(pp. 37-56)
.
2006
Persistent link: https://www.econbiz.de/10003910902
Saved in:
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