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~person:"Cohen, Morris A."
~person:"Gebauer, Heiko"
~person:"Kaufmann, Thomas"
~person:"Roehrich, Jens"
~subject:"Strategisches Management"
~subject:"Supplier relationship management"
~type_genre:"Case study"
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Strategisches Management
Supplier relationship management
Bundling strategy
6
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4
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4
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Cohen, Morris A.
Gebauer, Heiko
Kaufmann, Thomas
Roehrich, Jens
Kowalkowski, Christian
2
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2
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1
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Handbuch Kundenbindungsmanagement
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Journal of service management
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The journal of business & industrial marketing
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ECONIS (ZBW)
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Customer-focused and service-focused orientation in organizational structures
Gebauer, Heiko
;
Kowalkowski, Christian
- In:
The journal of business & industrial marketing
27
(
2012
)
7
,
pp. 527-537
Persistent link: https://www.econbiz.de/10009672503
Saved in:
2
Exploitation or exploration in service business development? : insights from a dynamic capabilities perspective
Fischer, Thomas
;
Gebauer, Heiko
;
Gregory, Mike
;
Ren, …
- In:
Journal of service management
21
(
2010
)
5
,
pp. 591-624
Persistent link: https://www.econbiz.de/10008749728
Saved in:
3
Value-Added Services als strategisches Instrument der Kundenbindung : das Beispiel Feed Additives im Geschäftsgebiet Health & Nutrition der Evonik Degussa GmbH
Kaufmann, Thomas
;
Rothfuß, Rainer
- In:
Handbuch Kundenbindungsmanagement
,
(pp. 895-915)
.
2010
Persistent link: https://www.econbiz.de/10003929211
Saved in:
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