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~person:"Coleman, Darren Andrew"
~person:"Davies, Gary"
~subject:"Business-to-business marketing"
~subject:"Firmenimage"
~subject:"Konsumentenverhalten"
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Coleman, Darren Andrew
Davies, Gary
Balmer, John M. T.
5
Dwivedi, Yogesh Kumar
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Kaushik, Geetanjali
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Moutinho, Luiz
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Rana, Nripendra P.
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Palmeira, Mauricio
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Roy, Rajat
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European journal of marketing : EJM
4
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ECONIS (ZBW)
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Corporate misconduct and the loss of trust
Davies, Gary
;
Olmedo-Cifuentes, Isabel
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1425-1447
Persistent link: https://www.econbiz.de/10011609144
Saved in:
2
B2B service brand identity and brand performance : an empirical investigation in the UK's B2B IT services sector
Coleman, Darren Andrew
;
De Chernatony, Leslie
; …
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1139-1162
Persistent link: https://www.econbiz.de/10011338809
Saved in:
3
Employee as symbol : stereotypical age effects on corporate brand associations
Davies, Gary
;
Chun, Rosa
- In:
European journal of marketing : EJM
46
(
2012
)
5
,
pp. 663-683
Persistent link: https://www.econbiz.de/10009567641
Saved in:
4
Business to business branding : external and internal satisfiers and the role of training quality
Roper, Stuart
;
Davies, Gary
- In:
European journal of marketing : EJM
44
(
2010
)
5
,
pp. 567-590
Persistent link: https://www.econbiz.de/10003990962
Saved in:
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