//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Collins, Martin"
~person:"Varan, Duane"
~subject:"Australien"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbespot"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Australien
Fernsehwerbung
15
Television advertising
15
Advertising effects
10
Werbewirkung
10
Advertising
5
Media usage
5
Mediennutzung
5
Consumer behaviour
4
Internet marketing
4
Konsumentenverhalten
4
Online-Marketing
4
Werbung
4
Australia
3
Biometrics
3
Biometrie
3
Fernsehen
3
Television
3
USA
3
United States
3
Experiment
2
Großbritannien
2
Interactive media
2
Interaktive Medien
2
Perception
2
United Kingdom
2
Wahrnehmung
2
Brand management
1
Cause-related advertising
1
Digital media
1
Digitale Dienste
1
Digitale Medien
1
Dynamic human-centric communication systems theory
1
Effectiveness
1
Emotion
1
Empirical method
1
Empirische Methode
1
Erfolgsfaktor
1
Eye-tracking
1
Fernsehprogramm
1
more ...
less ...
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Collins, Martin
Varan, Duane
Bellman, Steven
2
Dix, Stephen Richard
2
Beal, Virginia
1
Dennis, Donald Miller
1
Ewing, Michael
1
Gray, David Michael
1
Haddad, Hanadi
1
Ilicic, Jasmina
1
Jayasinghe, Laknath
1
Newstead, Kate
1
Phau, Ian
1
Ritson, Mark
1
Romaniuk, Jenni
1
Schweda, Anika
1
Sharp, Byron
1
Spurgeon, Christina
1
Webster, Cynthia M.
1
more ...
less ...
Published in...
All
Journal of advertising research
2
Journal of advertising : official publication of the American Academy of Advertising
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The residual impact of avoided television advertising
Bellman, Steven
;
Schweda, Anika
;
Varan, Duane
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 67-81
Persistent link: https://www.econbiz.de/10003962672
Saved in:
2
Using interactive program-loyalty banners to reduce TV ad avoidance : is it possible to give viewers a reason to stay tuned during commercial breaks?
Dix, Stephen Richard
;
Bellman, Steven
;
Haddad, Hanadi
; …
- In:
Journal of advertising research
50
(
2010
)
2
,
pp. 154-161
Persistent link: https://www.econbiz.de/10003991902
Saved in:
3
Television: back to the future
Sharp, Byron
;
Beal, Virginia
;
Collins, Martin
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 211-219
Persistent link: https://www.econbiz.de/10003860576
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->