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~person:"Coney, Kenneth A."
~person:"Ferrell, Odies C."
~person:"Nguyen, Bang Xuân"
~subject:"Marketingmanagement"
~type_genre:"Lehrbuch"
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Consumer behaviour
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Coney, Kenneth A.
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ECONIS (ZBW)
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The dark side of CRM : customers, relationships and management
Nguyen, Bang Xuân
(
contributor
);
Simkin, Lyndon
(
contributor
)
-
2016
Persistent link: https://www.econbiz.de/10013547328
Saved in:
2
Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2011
-
4th ed., International ed.
Persistent link: https://www.econbiz.de/10003934926
Saved in:
3
Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2009
-
3. ed., Internat. ed.
Persistent link: https://www.econbiz.de/10003846578
Saved in:
4
Consumer behavior : building marketing strategy
Hawkins, Del I.
;
Best, Roger J.
;
Coney, Kenneth A.
-
2004
-
9. ed., internat. ed.
Persistent link: https://www.econbiz.de/10001725923
Saved in:
5
Consumer behavior : implications for marketing strategy
Hawkins, Del I.
-
1986
-
3. ed.
Persistent link: https://www.econbiz.de/10013481560
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