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~person:"Constantinides, Efthymios"
~subject:"Social Web"
~subject:"Soziales Netzwerk"
~type_genre:"Book section"
~type_genre:"Forschungsbericht"
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Social Web
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Internet marketing
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Web 2.0-Technologien
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Constantinides, Efthymios
Möslein, Kathrin
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Consumer information systems and relationship management : design, implementation, and use
1
Global perspectives on small and medium enterprises and strategic information systems : international approaches
1
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ECONIS (ZBW)
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Social media marketing : challenges and opportunities in the Web 2.0 marketplace
Constantinides, Efthymios
- In:
Consumer information systems and relationship …
,
(pp. 51-73)
.
2013
Persistent link: https://www.econbiz.de/10009777224
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Connecting small and medium enterprises to the new consumer : the Web 2.0 as marketing tool
Constantinides, Efthymios
- In:
Global perspectives on small and medium enterprises and …
,
(pp. 1-21)
.
2010
Persistent link: https://www.econbiz.de/10003972114
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