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Marketing theory
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Marketingtheorie
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History of economic thought
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USA
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Converse, Paul D.
Tadajewski, Mark
79
Sheth, Jagdish N.
50
Hunt, Shelby D.
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Kotler, Philip
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Vargo, Stephen L.
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Jones, D. G. Brian
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Malhotra, Naresh K.
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Lusch, Robert F.
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Maclaran, Pauline
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Shaw, Eric H.
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Brown, Stephen
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Homburg, Christian
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Kuß, Alfred
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Saren, Michael
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Grönroos, Christian
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Bruhn, Manfred
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Keller, Kevin Lane
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Freiling, Jörg
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Kleinaltenkamp, Michael
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Kumar, V.
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Lehmann, Donald R.
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Layton, Roger A.
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Dholakia, Nikhilesh
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Dixon, Donald F.
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Franses, Philip Hans
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Green, Paul E.
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Hanssens, Dominique M.
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Kollmann, Tobias
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Meffert, Heribert
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Stremersch, Stefan
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Wierenga, Berend
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Baker, Michael John
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Hauser, John R.
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Lilien, Gary L.
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Pepels, Werner
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Shapiro, Stanley J.
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Verhoef, Peter C.
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Bureau of Business Research, the University of Texas / Studies in Marketing
1
History of marketing thought ; Volume 1
1
The development of marketing theory and its philosophical underpinnings
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ECONIS (ZBW)
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The first decade of marketing literature
Converse, Paul D.
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2008
Persistent link: https://www.econbiz.de/10003643741
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Development of marketing theory : fifty years of progress
Converse, Paul D.
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2008
Persistent link: https://www.econbiz.de/10003608575
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The beginning of marketing thought in the United States; with reminiscences of some of the pioneer marketing scholars
Converse, Paul D.
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1959
Persistent link: https://www.econbiz.de/10002029054
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