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~person:"Cook, William A."
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Cook, William A.
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Journal of advertising research
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ECONIS (ZBW)
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Accounting for social-desirability bias in survey sampling : a model for predicting and calibrating the direction and magnitude of social-desirability bias
Gittelman, Steven
;
Lange, Victor
;
Cook, William A.
; …
- In:
Journal of advertising research
55
(
2015
)
3
,
pp. 242-254
Persistent link: https://www.econbiz.de/10011397048
Saved in:
2
Is mobile a reliable platform for survey taking? : defining quality in online surveys from mobile respondendts
Cook, William A.
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 141-148
Persistent link: https://www.econbiz.de/10010383791
Saved in:
3
You can't put a price tag on a survey participant's enjoyment : the latest findings from the ARF's "Foundations of quality" research
Walker, Robert W.
;
Cook, William A.
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 254-257
Persistent link: https://www.econbiz.de/10010199620
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