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~person:"Cooksey, Ray W."
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Cooksey, Ray W.
Pappu, Ravi
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Country image and consumer-based brand equity : relationships and implications for international marketing
Pappu, Ravi
;
Quester, Pascale G.
;
Cooksey, Ray W.
- In:
Journal of international business studies : JIBS ; an …
38
(
2007
)
5
,
pp. 726-745
Persistent link: https://www.econbiz.de/10003531144
Saved in:
2
Country image and consumer-based brand equity: relationships and implications for international marketing
Pappu, Ravi
;
Quester, Pascale G.
;
Cooksey, Ray W.
- In:
Journal of international business studies : JIBS ; a …
38
(
2007
)
5
,
pp. 726-745
Persistent link: https://www.econbiz.de/10007764576
Saved in:
3
Consumer-based brand equity and country-of-origin relationships: Some empirical evidence
Pappu, Ravi
;
Quester, Pascale G.
;
Cooksey, Ray W.
- In:
European journal of marketing : EJM
40
(
2006
)
5
,
pp. 696
Persistent link: https://www.econbiz.de/10007222390
Saved in:
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