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~person:"Coote, Leonard V."
~person:"Nufer, Gerd"
~subject:"Sportmarketing"
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Sportmarketing
Event marketing
18
Event-Marketing
18
Sponsoring
7
Sponsorship
7
Brand management
6
Deutschland
6
Germany
6
Markenführung
6
Football
5
Fußball
5
Sports marketing
5
Brand image
4
Markenimage
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Marketing management
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Marketingmanagement
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Advertising effects
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Erfolgsfaktor
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Sportsponsoring
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Success factor
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Theorie
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Theory
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Werbewirkung
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DFB-Vereinspokal
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Deutscher Fußball-Bund
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Emotion
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France
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Frankreich
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Marketing
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Social web
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adidas AG
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adidas-Salomon AG
2
Advertising
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Advertising planning
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Ball game
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Ballsport
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Bio-Lebensmittel
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German
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Coote, Leonard V.
Nufer, Gerd
Cornwell, T. Bettina
3
Fairley, Sheranne
2
Kern, Katharina
2
Newland, Brianna L.
2
Pechtl, Hans
2
Thwaites, Des
2
Ahn, Sungsook
1
Aicher, Thomas J.
1
Aiyeku, Joseph F.
1
Alexandris, Kostas
1
An, Bang
1
Bachmann, Frank
1
Barth, Rüdiger
1
Bodet, Guillaume
1
Brehm, Walter
1
Briggs, Kristie
1
Bühler, André
1
Bühler, André W.
1
Chadwick, Simon
1
Chanavat, Nicolas
1
Chang, Yonghwan
1
Chen, Mei-hsiu
1
Cho, Heetae
1
Choi, Yung Kyun
1
Chun, Eunha
1
Crowther, Philip
1
Davou, Konstantina
1
DeGaris, Larry
1
Donlan, Leah
1
Doyle, Jason P.
1
Drengner, Jan
1
Feddersen, Arne
1
Frerichs, Katharina
1
Funk, Daniel C.
1
Förster, Jörg
1
Gaus, Hansjoerg
1
Green, Chris
1
Greenwell, T. Christopher
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International journal of advertising : the quarterly review of marketing communications
1
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
1
Sportmanagement : SPM
1
Tübinger Diskussionsbeiträge
1
Wirtschaftswissenschaft
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ECONIS (ZBW)
5
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1
Event-Marketing in Sport und Kultur : Konzepte - Fallbeispiele - Trends
Nufer, Gerd
;
Bühler, André W.
-
2015
Persistent link: https://www.econbiz.de/10010510200
Saved in:
2
Event-Marketing im Sport
Nufer, Gerd
;
Bühler, André
- In:
Marketing im Sport : Grundlagen und Trends des modernen …
,
(pp. 293-322)
.
2013
Persistent link: https://www.econbiz.de/10009705014
Saved in:
3
Event-related advertising and the special case of sponsorship-linked advertising
Kelly, Sarah J.
;
Cornwell, T. Bettina
;
Coote, Leonard V.
; …
- In:
International journal of advertising : the quarterly …
31
(
2012
)
1
,
pp. 15-37
Persistent link: https://www.econbiz.de/10009510262
Saved in:
4
Event-Marketing : theoretische Fundierung und empirische Analyse unter besonderer Berücksichtigung von Imagewirkungen
Nufer, Gerd
-
2006
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003191644
Saved in:
5
Event-Sponsoring am Beispiel der Fußball-Weltmeisterschaft 1998 in Frankreich : Kritik und Implikationen für die Praxis
Nufer, Gerd
-
1998
Persistent link: https://www.econbiz.de/10013268668
Saved in:
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