Event-related advertising and the special case of sponsorship-linked advertising
Year of publication: |
2012
|
---|---|
Authors: | Kelly, Sarah J. ; Cornwell, T. Bettina ; Coote, Leonard V. ; McAlister, Anna R. |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 31.2012, 1, p. 15-37
|
Subject: | Event-Marketing | Event marketing | Sportmarketing | Sports marketing | Werbung | Advertising | Sponsoring | Sponsorship | Guerilla-Marketing | Guerilla marketing |
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