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Cordell, Jennifer L.
Mallin, Michael L.
32
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Journal of marketing education : JME
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The impact of learning context on intent to use marketing and sales technology : a comparison of scenario-based and task-based approaches
Mallin, Michael L.
;
Jones, Deirdre E.
;
Cordell, Jennifer L.
- In:
Journal of marketing education : JME
32
(
2010
)
2
,
pp. 214-223
Persistent link: https://www.econbiz.de/10003997715
Saved in:
2
The Impact of Learning Context on Intent to Use Marketing and Sales Technology: A Comparison of Scenario-Based and Task-Based Approaches
Mallin, Michael L.
;
Jones, Deirdre E.
;
Cordell, Jennifer L.
- In:
Journal of marketing education : JME
32
(
2010
)
2
,
pp. 214-224
Persistent link: https://www.econbiz.de/10008436741
Saved in:
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