The Impact of Learning Context on Intent to Use Marketing and Sales Technology: A Comparison of Scenario-Based and Task-Based Approaches
Year of publication: |
2010
|
---|---|
Authors: | Mallin, Michael L. ; Jones, Deirdre E. ; Cordell, Jennifer L. |
Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 10459716. - Vol. 32.2010, 2, p. 214-224
|
Saved in:
Saved in favorites
Similar items by person
-
Mallin, Michael L., (2010)
-
How salespeople deal with intergenerational relationship selling
Pullins, Ellen, (2011)
-
How salespeople deal with intergenerational relationship selling
Pullins, Ellen Bolman, (2011)
- More ...