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~person:"Coughlan, Anne T."
~person:"Moreno, Antonio"
~person:"Skiera, Bernd"
~person:"Zaccour, Georges"
~type:"book"
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01.09.1995
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Coughlan, Anne T.
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When is the best ship a leaky one? : Segmentation, competition and gray markets
Coughlan, Anne T.
;
Soberman, David A.
-
1998
-
(Rev. version of 98/09/MTK)
Persistent link: https://www.econbiz.de/10000992431
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22
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
Jørgensen, Steffen
(
contributor
); …
-
1996
Persistent link: https://www.econbiz.de/10000594797
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23
Marketing channels
Stern, Louis W.
;
Ansary, Adel I. el-
;
Coughlan, Anne T.
-
1996
-
5. ed.
Persistent link: https://www.econbiz.de/10013474865
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24
Dynamic Competitive Analysis in Marketing : Proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1-2, 1995
Jørgensen, Steffen
-
1996
The book contains a selection of recent research work in the design and implementation of dynamic marketing strategies in a competitive environment. It covers various key problem areas such as advertising, promotion, pricing, new product diffusion as well as channel conflict and cooperation. The...
Persistent link: https://www.econbiz.de/10013519862
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