//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Cova, Bernard"
~person:"Haverila, Kai"
~person:"Veloutsou, Cleopatra"
~subject:"Bibliometrics"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"branding"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Bibliometrics
Brand management
41
Markenführung
41
Consumer behaviour
29
Konsumentenverhalten
29
Social Web
21
Social web
21
Beziehungsmarketing
19
Relationship marketing
19
Brand image
17
Markenimage
17
Brand
16
Markenartikel
16
Customer integration
7
Kundenintegration
7
Brand communities
6
Customer satisfaction
6
Kundenzufriedenheit
6
Brand community
5
Internet marketing
5
Online-Marketing
5
Bibliometrie
4
Brand relationships
4
Betriebliche Wertschöpfung
3
Brand co-creation
3
Branding
3
Community
3
Consumer engagement
3
Gemeinschaft
3
Personality psychology
3
Persönlichkeitspsychologie
3
Social media
3
Value creation
3
Appropriation
2
Brand community engagement
2
Brand community participation
2
Brand engagement
2
Brand equity
2
Brand hate
2
Brand identity
2
more ...
less ...
Online availability
All
Undetermined
2
Free
1
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Cova, Bernard
Haverila, Kai
Veloutsou, Cleopatra
Rahman, Zillur
5
Andreini, Daniela
2
Binz Astrachan, Claudia
2
Christodoulides, George
2
Craton, Lincoln G.
2
Fetscherin, Marc
2
Guzman, Francisco
2
Leijerholt, Ulrika
2
Lucarelli, Andrea
2
Pedeliento, Giuseppe
2
Powell, Shaun M.
2
Prügl, Reinhard
2
Schoefer, Klaus
2
Solerio, Chiara
2
Zarantonello, Lia
2
Abubakari, Aidatu
1
Acharya, Alok
1
Akagün Ergi̇n, Elif
1
Akter, Shahriar
1
Alcántara-Pilar, Juan Miguel
1
Ali, Raza
1
Alpert, Jordan M.
1
Alvarez, Claudio
1
Ambtman, Anouk den
1
Anaya-Sánchez, Rafael
1
Anees-ur-Rehman, Muhammad
1
Aparicio, Gloria
1
Arora, Sunny
1
Ashton, John K.
1
Astrachan, Joseph H.
1
Au-Yong-Oliveira, Manuel
1
Augusto, Luísa
1
Auxilia, P. A. Mary
1
Aytimur, Hilal
1
Aziz, Rahila
1
Babin, Barry J.
1
Baccarella, Christian V.
1
Baker, Bradley J.
1
Barrio-García, Salvador del
1
more ...
less ...
Published in...
All
Athens journal of business & economics : AJBE
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International marketing review
1
Psychology & marketing
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Mapping brand community research from 2001 to 2021 : assessing the field's stage of development and a research agenda
Veloutsou, Cleopatra
;
Liao, Junyun
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 431-454
Persistent link: https://www.econbiz.de/10014290734
Saved in:
2
A systematic literature review of brand commitment : definitions, perspectives and dimensions
Osuna Ramírez, Sergio Andrés
;
Veloutsou, Cleopatra
; …
- In:
Athens journal of business & economics : AJBE
3
(
2017
)
3
,
pp. 305-332
Persistent link: https://www.econbiz.de/10011722842
Saved in:
3
Charting research on international luxury marketing : where are we now and where should we go next?
Veloutsou, Cleopatra
;
Christodoulides, George
;
Guzman, …
- In:
International marketing review
39
(
2022
)
2
,
pp. 371-394
Persistent link: https://www.econbiz.de/10013396202
Saved in:
4
Academic brands and their impact on scientific endeavour : the case of business market research and researchers
Cova, Bernard
;
Ford, David
;
Salle, Robert
- In:
Industrial marketing management : the international …
38
(
2009
)
6
,
pp. 570-576
Persistent link: https://www.econbiz.de/10003889360
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->