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~person:"Cova, Bernard"
~person:"Hernandez, Monica D."
~subject:"Brand management"
~subject:"Online-Handel"
~subject:"Social web"
~subject:"Werbung"
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Cova, Bernard
Hernandez, Monica D.
Castronova, Edward
7
Sreejesh, S.
7
Bell, Mark W.
6
Vashisht, Devika
6
Wagner, Gert G.
6
Dwivedi, Yogesh Kumar
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Terlutter, Ralf
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Advertising, promotion, and new media
1
Journal of marketing management : MM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
New Developments in Online Marketing
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ECONIS (ZBW)
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1
False recall of brands in advergames : a cross-country comparison
Hernandez, Monica D.
;
Minor, Michael
- In:
Journal of research in interactive marketing : …
9
(
2015
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10011297936
Saved in:
2
Brand recall in the advergaming environment : a cross-country comparison
Hernandez, Monica D.
;
Minor, Michael
;
Suh, Jaebeom
; …
- In:
Advertising, promotion, and new media
,
(pp. 298-319)
.
2015
Persistent link: https://www.econbiz.de/10011708756
Saved in:
3
Counter-brand and alter-brand communities : the impact of Web 2.0 on tribal marketing approaches
Cova, Bernard
;
White, Tim
- In:
New Developments in Online Marketing
,
(pp. 77-91)
.
2014
Persistent link: https://www.econbiz.de/10010354584
Saved in:
4
Counter-brand and alter-brand communities : the impact of Web 2.0 on tribal marketing approaches
Cova, Bernard
;
White, Tim
- In:
Journal of marketing management : MM
26
(
2010
)
3/4
,
pp. 256-270
Persistent link: https://www.econbiz.de/10003984934
Saved in:
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