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~person:"Craig, C. S."
~person:"Sinkovics, Rudolf R."
~person:"Sinning, Carolina"
~subject:"Deutschland"
~subject:"Globalization"
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5
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Craig, C. S.
Sinkovics, Rudolf R.
Sinning, Carolina
Laroche, Michel
8
Meffert, Heribert
8
Swoboda, Bernhard
8
Ahlert, Dieter
7
Manrai, Ajay K.
7
Zentes, Joachim
7
Cleveland, Mark
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Douglas, Susan P.
6
Fantapié Altobelli, Claudia
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Hill, Charles W. L.
6
Meissner, Hans Günther
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Müller, Stefan
6
Wagner, Joachim
6
Yip, George S.
6
Backhaus, Klaus
5
Hünerberg, Reinhard
5
Pausenberger, Ehrenfried
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Rajagopal
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Riefler, Petra
5
Chaveles, Spyros
4
Cleff, Thomas
4
Coulter, Robin A.
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Diamantopoulos, Adamantios
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Gelbrich, Katja
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Hase-Bergen, Stefan
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Kowalik, Izabela
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Mohammad Falahat
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Strizhakova, Yuliya
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Voeth, Markus
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Bauer, Erich
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Berndt, Ralph
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Brenner, Hatto
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Cedrola, Elena
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International marketing ; Vol. 1
2
Anxieties and management responses in international business
1
Handel und Internationales Marketing Retailing and International Marketing
1
International marketing review
1
Japan and the world economy : international journal of theory and policy
1
Journal of business research : JBR
1
Management international review : MIR ; journal of international business
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ECONIS (ZBW)
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1
Endorsement of global product brands by global corporate brands : a consumer perspective across nations
Swoboda, Bernhard
;
Sinning, Carolina
- In:
Management international review : MIR ; journal of …
61
(
2021
)
4
,
pp. 563-598
Persistent link: https://www.econbiz.de/10012657849
Saved in:
2
International Strategic Management of Brands and Online Firms : Essays on Perceived Brand Globalness, Endorsed Branding, and E-Commerce Firms' Internationalization
Sinning, Carolina
-
2022
Introduction -- Literature Review and Research Gaps -- Structure and Contribution of the Studies -- Further Remarks -- Introduction -- Conceptual Framework -- Hypothesis Development -- Empirical Study -- Discussion and Implications -- Limitations and Further Research -- Introduction --...
Persistent link: https://www.econbiz.de/10013270886
Saved in:
3
How country development and national culture affect the paths of perceived brand globalness to consumer behavior across nations
Swoboda, Bernhard
;
Sinning, Carolina
- In:
Journal of business research : JBR
118
(
2020
),
pp. 58-73
Persistent link: https://www.econbiz.de/10012287588
Saved in:
4
The internet as an alternative path to internationalization?
Sinkovics, Noemi
;
Sinkovics, Rudolf R.
;
Jean, Ruey-jer Bryan
- In:
International marketing review
30
(
2013
)
2
,
pp. 130-155
Persistent link: https://www.econbiz.de/10009756252
Saved in:
5
Developing strategies for global markets : an evolutionary perspective
Craig, C. S.
;
Douglas, Susan P.
-
2008
Persistent link: https://www.econbiz.de/10003655232
Saved in:
6
Configural advantage in global markets
Craig, C. S.
;
Douglas, Susan P.
-
2008
Persistent link: https://www.econbiz.de/10003655242
Saved in:
7
Cultural adaptation in cross-border web presence : an investigation of German companies' domestic, US, UK and Latin American websites
Hossinger, Matthias
;
Sinkovics, Rudolf R.
;
Yamin, Mo
- In:
Anxieties and management responses in international business
,
(pp. 208-224)
.
2007
Persistent link: https://www.econbiz.de/10003532774
Saved in:
8
Building global brands in the 21st century
Craig, C. S.
;
Douglas, Susan P.
- In:
Japan and the world economy : international journal of …
12
(
2000
)
3
,
pp. 273-283
Persistent link: https://www.econbiz.de/10001505430
Saved in:
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