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~person:"Crisafulli, Benedetta"
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Crisafulli, Benedetta
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"Corporate image at stake" : the impact of crises and
response
strategies
on consumer perceptions of corporate brand alliances
Singh, Jaywant
;
Crisafulli, Benedetta
;
Quamina, La Toya
- In:
Journal of business research : JBR
117
(
2020
),
pp. 839-849
Persistent link: https://www.econbiz.de/10012288104
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