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Cronin, J.Joseph
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Strategies to offset performance failures: The role of brand equity
Brady, Michael K.
;
Cronin, J.Joseph
;
Fox, Gavin L.
; …
- In:
Journal of retailing
84
(
2008
)
2
,
pp. 151-164
Persistent link: https://www.econbiz.de/10008071254
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