Strategies to offset performance failures: The role of brand equity
| Year of publication: |
2008
|
|---|---|
| Authors: | Brady, Michael K. ; Cronin, J.Joseph ; Fox, Gavin L. ; Roehm, Michelle L. |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 84.2008, 2, p. 151-164
|