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~person:"Crosby, Lawrence A."
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1982
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Lebensversicherung
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Life insurance
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Crosby, Lawrence A.
Marshall, Greg W.
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Journal of marketing research : JMR
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Effects of relationship marketing on satisfaction, retention, and prices in the life insurance industry
Crosby, Lawrence A.
- In:
Journal of marketing research : JMR
24
(
1987
)
4
,
pp. 404-411
Persistent link: https://www.econbiz.de/10001036428
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