Effects of relationship marketing on satisfaction, retention, and prices in the life insurance industry
Year of publication: |
1987
|
---|---|
Authors: | Crosby, Lawrence A. |
Other Persons: | Stephens, Nancy (contributor) |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 24.1987, 4, p. 404-411
|
Subject: | Verkauf | Selling | Lebensversicherung | Life insurance | 1982 |
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