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~person:"Cuny, Caroline"
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Brand image
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Brand management
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Aesthetics
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Control loss
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Experiential art infusion effect
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Kunst
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Sensory marketing
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Service failure
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aesthetic experience
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artistic intervention
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immersion
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sensory marketing
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service’s brand
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Cuny, Caroline
Biswas, Dipayan
10
Krishna, Aradhna
6
Szocs, Courtney
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Hagtvedt, Henrik
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STĂNCIOIU, Aurelia-Felicia
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Asioli, Daniele
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Canavari, Maurizio
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Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of retailing and consumer services
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ECONIS (ZBW)
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Brand preference in the face of control loss and service failure : the role of the sound of brands
Khenfer, Jamel
;
Cuny, Caroline
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-6
Persistent link: https://www.econbiz.de/10012269073
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2
Experiential art infusion effect on a service's brand : the role of emotions
Cuny, Caroline
;
Pinelli, Mathieu
;
Fornerino, Marianela
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 1055-1075
Persistent link: https://www.econbiz.de/10012395422
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