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~person:"Czinkota, Michael R."
~person:"Sheth, Jagdish N."
~person:"Sousa, Carlos M. P."
~subject:"Marketing theory"
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Marketing theory
Internationales Marketing
69
International marketing
58
USA
14
United States
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International market entry
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Internationaler Markteintritt
11
Welt
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World
11
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International competition
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Czinkota, Michael R.
Sheth, Jagdish N.
Sousa, Carlos M. P.
Paliwoda, Stanley J.
5
Ryans, John K.
5
Malhotra, Naresh K.
3
McCarthy, Edmund Jerome
3
Perreault, William D.
3
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2
Eckhardt, Giana M.
2
Katsikeas, Constantine S.
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2
Kumar, V.
2
Sander, Matthias
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Spyropoulou, Stavroula
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Douglas, Susan P.
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Legends in marketing
3
International marketing ; Vol. 1
1
Journal of marketing
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ECONIS (ZBW)
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1
Marketing strategy
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337120
Saved in:
2
International marketing
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204935
Saved in:
3
Impact of emerging markets on marketing : rethinking existing perspectives and practices
Sheth, Jagdish N.
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 166-182
Persistent link: https://www.econbiz.de/10009270886
Saved in:
4
Ethics, quality of life, and pedagogy
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009301069
Saved in:
5
An international marketing manifesto
Czinkota, Michael R.
;
Ronkainen, Ilkka A.
-
2008
Persistent link: https://www.econbiz.de/10003654954
Saved in:
6
Handbook of relationship marketing
Sheth, Jagdish N.
(
ed.
)
-
2000
Persistent link: https://www.econbiz.de/10001421986
Saved in:
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