An international marketing manifesto
Year of publication: |
2008
|
---|---|
Authors: | Czinkota, Michael R. ; Ronkainen, Ilkka A. |
Published in: |
International marketing ; Vol. 1. - Cheltenham [u.a.] : Edward Elgar. - 2008, p. 8-22
|
Subject: | Internationales Marketing | International marketing | Marketingtheorie | Marketing theory |
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