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Czinkota, Michael R.
Vallaster, Christine
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Brand orientation in a culturally-diverse context : entrepreneurial insights gained from a structurationist perspective
Vallaster, Christine
;
Czinkota, Michael R.
- In:
International journal of entrepreneurial venturing
8
(
2016
)
4
,
pp. 355-377
Persistent link: https://www.econbiz.de/10011673588
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