Brand orientation in a culturally-diverse context : entrepreneurial insights gained from a structurationist perspective
Christine Vallaster, Michael Czinkota
| Year of publication: |
2016
|
|---|---|
| Authors: | Vallaster, Christine ; Czinkota, Michael R. |
| Published in: |
International journal of entrepreneurial venturing. - Geneve : Inderscience Enterprises, ISSN 1742-5360, ZDB-ID 2510499-8. - Vol. 8.2016, 4, p. 355-377
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| Subject: | brand orientation | internationalisation | market entry | expansion | geographic culture | structuration theory | action learning/action research | ALAR | SME/entrepreneur | Markenführung | Brand management | Internationaler Markteintritt | International market entry | Markteintritt | Market entry | Entrepreneurship | Entrepreneurship approach | Unternehmensgründung | Business start-up |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011673588