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~person:"D'Attoma, Ida"
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D'Attoma, Ida
Herstatt, Cornelius
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Innovating in design and packaging : implications for the environment
Ieva, Marco
;
D'Attoma, Ida
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 127-133)
.
2022
Persistent link: https://www.econbiz.de/10013281292
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Determinants of technological innovation success and failure : does marketing innovation matter?
D'Attoma, Ida
;
Ieva, Marco
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 64-81
Persistent link: https://www.econbiz.de/10012421621
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