Determinants of technological innovation success and failure : does marketing innovation matter?
Ida D'Attoma, Marco Ieva
| Year of publication: |
2020
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|---|---|
| Authors: | D'Attoma, Ida ; Ieva, Marco |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 91.2020, p. 64-81
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| Subject: | Marketing innovation | Technological innovation | Double hurdle | Innovation performance | CIS data | Innovation | Technischer Fortschritt | Technological change | Westliche Staaten | Western countries | Innovationsmanagement | Innovation management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2020.08.015 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012421621