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~person:"D'Souza, Clare M."
~person:"Fernandes, Maria Eduarda"
~subject:"Eco-label"
~subject:"Konsumentenverhalten"
~subject:"Werbepsychologie"
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Werbepsychologie
Green marketing
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D'Souza, Clare M.
Fernandes, Maria Eduarda
Khare, Arpita
7
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Ambec, Stefan
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International journal of advertising : the quarterly review of marketing communications
1
Journal of marketing theory and practice : JMTP
1
Journal of vacation marketing
1
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ECONIS (ZBW)
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Sustainable advertising or ecolabels : which is the best for your brand and for consumers' environmental consciousness?
Gaspar Ferreira, Alcina
;
Fernandes, Maria Eduarda
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
1
,
pp. 20-36
Persistent link: https://www.econbiz.de/10013204877
Saved in:
2
Marketing for sustainability : travellers' intentions to stay in green hotels
D'Souza, Clare M.
;
Apaolaza, Vanessa
;
Hartmann, Patrick
; …
- In:
Journal of vacation marketing
27
(
2021
)
2
,
pp. 187-202
Persistent link: https://www.econbiz.de/10012494067
Saved in:
3
Environmental threat appeals in green advertising : the role of fear arousal and coping efficacy
Hartmann, Patrick
;
Apaolaza, Venessa
;
D'Souza, Clare M.
; …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 741-765
Persistent link: https://www.econbiz.de/10010467593
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