Marketing for sustainability : travellers' intentions to stay in green hotels
Year of publication: |
2021
|
---|---|
Authors: | D'Souza, Clare M. ; Apaolaza, Vanessa ; Hartmann, Patrick ; Brouwer, Anne Renée |
Published in: |
Journal of vacation marketing. - London : Sage, ISSN 1479-1870, ZDB-ID 2093798-2. - Vol. 27.2021, 2, p. 187-202
|
Subject: | Eco-label attractiveness for green hotels | green hotels | PCE | trust | voluntary reduction behaviours | willingness to pay | Hotellerie | Hotel industry | Zahlungsbereitschaftsanalyse | Willingness to pay | Konsumentenverhalten | Consumer behaviour | Umweltmanagement | Environmental management | Umweltbewusstsein | Environmental consciousness | Umweltzeichen | Eco-label | Nachhaltige Entwicklung | Sustainable development | Urlaubsverhalten | Holiday behaviour | Öko-Marketing | Green marketing |
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