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D'Souza, Giles
Morgan, Robert M.
37
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Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
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OBSERVATIONS - "Birds of a Feather Flock Together": Strategic Implications for Advertising Agencies
Crutchfield, Tammy Neal
;
Spake, Deborah F.
;
D'Souza, Giles
- In:
Journal of advertising research
43
(
2003
)
4
,
pp. 361-369
Persistent link: https://www.econbiz.de/10006505229
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2
ARTICLES - Advertising Agency Compensation: An Agency Theory Explanation
Spake, Deborah F.
;
D'Souza, Giles
;
Crutchfield, Tammy Neal
- In:
Journal of advertising : official publication of the …
28
(
1999
)
3
,
pp. 53-72
Persistent link: https://www.econbiz.de/10008120795
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