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What makes consumers recall banner ads in mobile applications
Çiçek, Mesut
;
Eren-Erdoğmuş, İrem
;
Daştan, İkram
- In:
Emerging Markets Journal : EMAJ
7
(
2017
)
1
,
pp. 11-16
Persistent link: https://www.econbiz.de/10011857560
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