What makes consumers recall banner ads in mobile applications
Year of publication: |
2017
|
---|---|
Authors: | Çiçek, Mesut ; Eren-Erdoğmuş, İrem ; Daştan, İkram |
Published in: |
Emerging Markets Journal : EMAJ. - Pittsburgh, Pa. : Univ., ISSN 2158-8708, ZDB-ID 2652243-3. - Vol. 7.2017, 1, p. 11-16
|
Subject: | Mobile ads | Application | Banner advertising | In-App Banner Ads | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Mobilkommunikation | Mobile communications | Werbung | Advertising |
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