Liu, Yide; Yu, Cheng; Damberg, Svenja - In: International Journal of Sports Marketing and Sponsorship 23 (2021) 2, pp. 278-294
Purpose: Awe is an essential post-experience assessment; nevertheless, few studies have discussed its role in the field of outdoor sports or outdoor sports tourism. In this study, the authors aim to examine the effects of awe on participants' satisfaction and behavioral intention by considering...