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~person:"Damm, Raphael"
~person:"Dobrzykowski, David D."
~subject:"Mass Customization"
~subject:"Planning"
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Mass Customization
Planning
Betriebliche Wertschöpfung
2
Mass customization
2
Value creation
2
mass customisation
2
Beziehungsmarketing
1
Customer integration
1
Customer value
1
Erfolgsfaktor
1
IT-enabled organisational capabilities
1
Kundenintegration
1
Kundenwert
1
MC
1
Marketing theory
1
Marketingtheorie
1
Relationship marketing
1
Resource-based view
1
Ressourcenorientierter Ansatz
1
Service-Dominant Logic
1
Service-dominant logic
1
Success factor
1
WTP
1
Willingness to pay
1
Zahlungsbereitschaftsanalyse
1
framework
1
integration
1
key value drivers
1
marketing
1
service-dominant logic
1
success factors
1
value for the customer
1
willingness to pay
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Damm, Raphael
Dobrzykowski, David D.
Zhang, Min
3
Zhao, Xiande
3
Chatras, Clément
2
He, Yumin
2
Hvam, Lars
2
Lin, Li
2
Mourtzis, D.
2
Qi, Yinan
2
Sali, Mustapha
2
Smith, Milton L.
2
Achillas, Charisios
1
Akasaka, Shingo
1
Alcântara, Rosane Lucia Chicarelli
1
Bask, Anu
1
Bortolini, Marco
1
Béliveau, Donald
1
Calle, Marcos
1
Choi, Tsan-Ming
1
Daaboul, Joanna
1
Daie, Pooya
1
Darlington, John
1
Duray, Rebecca
1
Durão, Luiz Fernando C. S.
1
ElMaraghy, Hoda A.
1
Feng, Taiwen
1
Ferreira, Karine Araujo
1
Ferreira, Karine Araújo
1
Fjellström, Daniella
1
Flávio, Larissa Almeida
1
Forza, Cipriano
1
Galizia, Francesco Gabriele
1
Geng, Ruoqi
1
Ghrab, Yahya
1
Giard, Vincent
1
González-R., Pedro L.
1
Guo, Hangfei
1
Guo, Shu
1
Haskell, Nancy
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International journal of production research
1
International journal of technology marketing : IJTMkt
1
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ECONIS (ZBW)
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Unpacking IT use and integration for mass
customisation
: a service-dominant logic view
Jitpaiboon, Thawatchai
;
Dobrzykowski, David D.
; …
- In:
International journal of production research
51
(
2013
)
8
,
pp. 2527-2547
Persistent link: https://www.econbiz.de/10009731331
Saved in:
2
A review and a conceptual framework of the key value drivers of mass
customisation
Damm, Raphael
;
Pablos Heredero, Carmen de
;
Rodríguez …
- In:
International journal of technology marketing : IJTMkt
8
(
2013
)
4
,
pp. 411-430
Persistent link: https://www.econbiz.de/10010201176
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