Unpacking IT use and integration for mass customisation : a service-dominant logic view
Year of publication: |
2013
|
---|---|
Authors: | Jitpaiboon, Thawatchai ; Dobrzykowski, David D. ; Ragu-Nathan, T. S. ; Vonderembse, Mark A. |
Published in: |
International journal of production research. - London : Taylor & Francis, ISSN 0020-7543, ZDB-ID 160477-6. - Vol. 51.2013, 8 (15.4.), p. 2527-2547
|
Subject: | integration | IT-enabled organisational capabilities | mass customisation | service-dominant logic | Service-Dominant Logic | Service-dominant logic | Mass Customization | Mass customization | Betriebliche Wertschöpfung | Value creation | Kundenintegration | Customer integration | Marketingtheorie | Marketing theory | Ressourcenorientierter Ansatz | Resource-based view |
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