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~person:"Dana, James D."
~person:"Langer, Philipp"
~person:"Salinger, Michael A."
~person:"Schlicker, Michael"
~person:"Ulaga, Wolfgang"
~subject:"Business services"
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Dana, James D.
Langer, Philipp
Salinger, Michael A.
Schlicker, Michael
Ulaga, Wolfgang
Kohtamäki, Marko
15
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of service research
1
Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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1
Free-to-fee transformation of industrial services
Mustak, Mekhail
;
Ulaga, Wolfgang
;
Grohmann, Marcella Maria
- In:
Journal of service research
26
(
2023
)
1
,
pp. 21-43
Persistent link: https://www.econbiz.de/10014246191
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2
When and why do customer solutions pay off in business markets?
Worm, Stefan
;
Bharadwaj, Sundar G.
;
Ulaga, Wolfgang
; …
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
4
,
pp. 490-512
Persistent link: https://www.econbiz.de/10011737459
Saved in:
3
Transitioning from product to service-led growth in manufacturing firms : emergent challenges in selecting and managing the industrial sales force
Ulaga, Wolfgang
;
Loveland, James M.
- In:
Industrial marketing management : the international …
43
(
2014
)
1
,
pp. 113-125
Persistent link: https://www.econbiz.de/10010359368
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