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~person:"Dandi, Roberto"
~person:"Dietz, Hartmut"
~person:"Pfadenhauer, Michaela"
~subject:"Competitive strategy"
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The eventization of faith as a marketing strategy : World Youth Day as an innovative response of the Catholic Church to pluralization
Pfadenhauer, Michaela
- In:
International journal of nonprofit and voluntary sector …
15
(
2010
)
4
,
pp. 382-394
Persistent link: https://www.econbiz.de/10008736594
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