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~person:"Dapiran, G.Peter"
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Cultural frames that drive sales and marketing apart: an exploratory study
Beverland, Michael
;
Steel, Marion
;
Dapiran, G.Peter
- In:
The journal of business & industrial marketing
21
(
2006
)
6
,
pp. 386-394
Persistent link: https://www.econbiz.de/10007292060
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