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~person:"Das, Gopal"
~person:"Haq, Farooq"
~person:"Medhekar-Smith, Anita"
~subject:"Brand management"
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Das, Gopal
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Emerging research on Islamic marketing and tourism in the global economy
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International journal of pharmaceutical and healthcare marketing : IJPHM
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ECONIS (ZBW)
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A measure of medical tourism destination brand equity
Das, Gopal
;
Mukherjee, Srabanti
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
1
,
pp. 104-128
Persistent link: https://www.econbiz.de/10011563862
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Halal branding for medical tourism : case of Indian hospitals
Medhekar-Smith, Anita
;
Haq, Farooq
- In:
Emerging research on Islamic marketing and tourism in …
,
(pp. 160-189)
.
2015
Persistent link: https://www.econbiz.de/10010417092
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