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~person:"Das, Gopal"
~person:"Konu, Henna"
~person:"Medhekar-Smith, Anita"
~subject:"Brand management"
~subject:"India"
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Brand management
India
Gesundheitstourismus
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Das, Gopal
Konu, Henna
Medhekar-Smith, Anita
Debata, Bikash Ranjan
3
Mahapatra, Siba Sankar
3
Patnaik, Bhaswati
3
Alves, Gisela Maria
2
Borges, Ana Pinto
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Anantha Padmanabha, M. R. B.
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Emerging research on Islamic marketing and tourism in the global economy
1
Innovations in services marketing and management : strategies for emerging economies
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
Journal of hospitality marketing & management
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1
A measure of medical tourism destination brand equity
Das, Gopal
;
Mukherjee, Srabanti
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
1
,
pp. 104-128
Persistent link: https://www.econbiz.de/10011563862
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2
Halal branding for medical tourism : case of Indian hospitals
Medhekar-Smith, Anita
;
Haq, Farooq
- In:
Emerging research on Islamic marketing and tourism in …
,
(pp. 160-189)
.
2015
Persistent link: https://www.econbiz.de/10010417092
Saved in:
3
Innovation in medical tourism service marketing : a case of India
Medhekar-Smith, Anita
;
Wong, Ho Yin
;
Hall, John
- In:
Innovations in services marketing and management : …
,
(pp. 49-66)
.
2014
Persistent link: https://www.econbiz.de/10010200750
Saved in:
4
Co-branding and co-creation in wellness tourism : the role of cosmeceuticals
Hjalager, Anne-Mette
;
Konu, Henna
- In:
Journal of hospitality marketing & management
20
(
2011
)
7/8
,
pp. 879-901
Persistent link: https://www.econbiz.de/10009411344
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