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~person:"Datta, Saroj Kumar"
~person:"Jayawardena, Nirma Sadamali"
~person:"McGinnis, Lee Phillip"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Konsumentenverhalten"
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Datta, Saroj Kumar
Jayawardena, Nirma Sadamali
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2
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ECONIS (ZBW)
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"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
Saved in:
2
Conceptualizing excessive fan consumption behavior
Davis, Robert
;
McGinnis, Lee Phillip
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 252-262
Persistent link: https://www.econbiz.de/10011434180
Saved in:
3
The emerged trends in consumers' co-creation : a conceptual framework for extending or creating the brand
Paul, Soumi
;
Peretti, Paola
;
Datta, Saroj Kumar
- In:
Journal for international business and entrepreneurship …
9
(
2016
)
2
,
pp. 190-203
Persistent link: https://www.econbiz.de/10011610695
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