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~person:"Daunt, Kate L."
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Daunt, Kate L.
Cocker, Hayley
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Gaczek, Piotr
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Mulcahy, Rory
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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When parasocial relationships turn sour :
social
media
influencers
, eroded and exploitative intimacies, and anti-fan communities
Mardon, Rebecca
;
Cocker, Hayley
;
Daunt, Kate L.
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
11/12
,
pp. 1132-1162
Persistent link: https://www.econbiz.de/10014427129
Saved in:
2
How
social
media
influencers
impact consumer collectives : an embeddedness perspective
Mardon, Rebecca
;
Cocker, Hayley
;
Daunt, Kate L.
- In:
Journal of consumer research : JCR ; an …
50
(
2023
)
3
,
pp. 617-644
Persistent link: https://www.econbiz.de/10014391416
Saved in:
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