How social media influencers impact consumer collectives : an embeddedness perspective
Rebecca Mardon, Hayley Cocker, Kate Daunt
| Year of publication: |
2023
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|---|---|
| Authors: | Mardon, Rebecca ; Cocker, Hayley ; Daunt, Kate L. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 50.2023, 3, p. 617-644
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| Subject: | embedded entrepreneurship | consumer collectives | social media influencers | embeddedness | double movement | interactionist role theory | Social Web | Social web | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/jcr/ucad003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014391416