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~person:"Davenport, John Scott"
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Vereinigte Staaten
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Werbungsbetrieb
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Zeitungsanzeigen
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Davenport, John Scott
Münster, Hans A.
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Journal of advertising research
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ECONIS (ZBW)
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Measuring readership of newspaper advertisment
Davenport, John Scott
;
Parker, Edwin Brewington
;
Smith, …
- In:
Journal of advertising research
2
(
1962
)
4
,
pp. 2-9
Persistent link: https://www.econbiz.de/10002059436
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