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~person:"Davvetas, Vasileios"
~subject:"Brand"
~subject:"Deutschland"
~subject:"Multinationales Unternehmen"
~type_genre:"Article in journal"
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Brand
Deutschland
Multinationales Unternehmen
Brand management
5
Consumer behaviour
5
International marketing
5
Internationales Marketing
5
Konsumentenverhalten
5
Markenartikel
5
Markenführung
5
Brand image
4
Markenimage
4
Decision under uncertainty
2
Entscheidung unter Unsicherheit
2
Global brands
2
global brands
2
local brands
2
BDM lottery
1
Country stereotypes
1
Gambling
1
Globalisierung
1
Globalization
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Glücksspiel
1
Local brands
1
Perceived brand globalness
1
Schweden
1
Stereotype content model
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Sweden
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Willingness to pay
1
Zahlungsbereitschaftsanalyse
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anticipated regret
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decision justifiability
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global brand halo
1
global identity
1
justifiability
1
maximization tendency
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postpurchase behavior
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product category
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product category schema
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regret
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schema theory
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Davvetas, Vasileios
Diamantopoulos, Adamantios
10
Leonidou, Leonidas C.
5
Kraus, Sascha
4
Sichtmann, Christina
4
Wagner, Joachim
4
Westjohn, Stanford A.
4
Zou, Shaoming
4
Bouncken, Ricarda B.
3
Buckley, Peter J.
3
Cavusgil, Erin
3
Cavusgil, S. Tamer
3
Christodoulides, Paul
3
Helm, Roland
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Lange, Manfred
3
Magnusson, Peter
3
Michael, David
3
Mohammad Falahat
3
Steenkamp, Jan-Benedict E. M.
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Swoboda, Bernhard
3
Vescovi, Tiziano
3
Vrontis, Demetris
3
Wu, Jie
3
Zdravkovic, Srdan
3
Aashish, Kumar
2
Aggarwal, Praveen
2
Alden, Dana
2
Alon, Ilan
2
Ambaye, Michele
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Aykol, Bilge
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Baumgarth, Carsten
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Brouthers, Lance Eliot
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Casson, Mark
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Cesinger, Beate
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Chao, Mike Chen-Ho
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Checchinato, Francesca
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Ciszewska-Mlinarič, Mariola
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Coudounaris, Dafnis N.
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Journal of international marketing
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
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ECONIS (ZBW)
5
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Lit up or dimmed down? : why, when, and how regret anticipation affects consumers' use of the global brand halo
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
;
Liu, Lucy
- In:
Journal of international marketing
28
(
2020
)
3
,
pp. 40-63
Persistent link: https://www.econbiz.de/10012308713
Saved in:
2
"Should I have bought the other one?" : experiencing regret in global versus local brand purchase decisions
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
26
(
2018
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011879475
Saved in:
3
How product category shapes preferences toward global and local brands : a schema theory perspective
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
24
(
2016
)
4
,
pp. 61-81
Persistent link: https://www.econbiz.de/10011626815
Saved in:
4
The interplay between country stereotypes and perceived brand globalness/localness as drivers of brand preference
Halkias, Georgios
;
Davvetas, Vasileios
;
Diamantopoulos, …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3621-3628
Persistent link: https://www.econbiz.de/10011515202
Saved in:
5
The impact of perceived brand globalness on consumers' willingness to pay
Davvetas, Vasileios
;
Sichtmann, Christina
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 431-434
Persistent link: https://www.econbiz.de/10011428928
Saved in:
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